SUTNAR, Ladislav. Package Design: The Force of Visual Selling. Unpaginated. Illustrated with hundreds of photographs. Oblong 4to., 228 x 305 mm, bound in publisher's boards and illustrated dust jacket. New York: Arts Inc., 1953.
Sutnar's classic work on advertising. Sutnar, a native of Czechoslovakia, became one of the twentieth century's most influential designers. In America he produced three beautifully designed and highly influential books: Design for Point of Sale (1952), Package Design (1953), and Visual Design in Action (1961), all of which are difficult to find in good condition.
Item nr. 45285