Gendai shogyo bijutsu zenshu
KITAHARA, Yoshio. Gendai shogyo bijutsu zenshu. 24 Volumes. Profusely illustrated. Folio. Publisher's wrappers and cloth. Tokyo: Ars,1928-1930.
A 24-volume-illustrated survey of international commercial and graphic,with each volume consisting of between 100 and 150 pages, profusely illustrated in black and white and colour. The set is a veritable encyclopedia of contemporary international commercial and graphic art with historical analysis and scholarly annotations by Hamada Masuji and dozens of other journalists, educators and practitioners. There are individual volumes on such subjects as poster design, advertising, package design, objects, shop signs, billboards, flyers and broadsides, page layout and design and typography. The set is one of the foundational documents of modern Japanese graphic design. Hamada Masuji served as a passionate and forceful proponent of the commercial art field, which he dubbed "shogyo bijutsu," and targeted the series at fledgling in-house graphic design departments at Japanese manufacturing firms as well as independent shop owners who wished to imbue their environments with modern aesthetic sensibilities. Drawing on diverse visual sources from Russia, Germany, Great Britain, the United States, and Japan itself, the series reproduced thousands of completed designs and design plans for commercial retail spaces and the printed page. The final volume closes with a 100-page essay that gives expression to Hamada's theories of commercial design." Sets are extremely rare, with OCL recording sets only at Columbia, Metropolitan Museum, Stanford, Art Institute of Chicago, Temple, Smith, U. of Utah and Peabody Essex in the US. Wear to most of the spines of the paperbound volumes, but still a sound set.
Item nr. 173172
Price:
$3,500.00