WARHOL, Andy. Andy Warhol. Stable Gallery Exhibition Announcement. Red-ink stamped photostat, 11 pp., each 216 x 280 mm (8.5 x 11 inches), folded vertically as issued. In a new black cloth folding box. New York: Stable Gallery, 1962.
This is legendary announcement of Warhol's second one-man gallery exhibition, and his first New York solo painting exhibition, which was held at Eleanor Ward's Stable Gallery from November 6 through November 24, 1962. It was preceded by the Ferus Gallery exhibition in Los Angeles in July 1962, for which it would appear that no printed material was issued. It can also be considered Warhol's first artist's book publication, and a masterful work of appropriation art, much like his soup can paintings themselves.
The work has a fascinating history: In 1962, critic Lawrence Alloway, during his single year as a professor at Bennington, (then a women's college), showed his "Art & Communication" students slides of Andy Warhol's Campbell Soup Can paintings. The class was assigned to write a paper interpreting the work; student Suzy Stanton returned a droll meta-critique, imagining a distraught and distracted professor reading through a stack of student essays, each more banal than the prior. In this academic-picturesque style, Stanton delivers a total of 16 discreet critiques of Warhol's soup cans, each a glib, but also fine-tuned pastiche of various critical orientations, ranging from the social to the psychological to the political to the angrily hostile and dismissive. In these parodies of a "young-lady" term paper, Stanton anticipates decades of Warhol criticism (while also implying a feminist critique of the male-dominated art world.) Alloway mailed a copy of the paper (with his notes in the margins) to Warhol. In a deft act of camp appropriation, Warhol made photocopies of Stanton's paper, folded them, and ink-stamped the verso with details for his upcoming exhibition.
This particular copy was handed to painter Solomon Ethe by Andy Warhol himself on LaGuardia Place in the West Village. Alloway (who is credited as having coined the term "Pop Art") would leave his one-year term at Bennington for a curatorial position of the Guggenheim Museum. At the conclusion of her essay, Suzy Stanton has her professor, driven by a distracting hunger, reduced to opening, heating, consuming (and then discarding), a can of Campbell's Soup. In the Summer 1963 issue of Art Journal, Alloway published Stanton's paper: "I sent the paper to Warhol who was enthusiastic about it and reproduced it photostatically for use as an exhibition announcement put out by the Stable Gallery, New York." [Lawrence Alloway, Art Journal, v. 22, no. 4 (Summer 1963), p. 237.]
Suzy's recontextualized paper is Warhol's first artist's book, and falls within the continuum of appropriation art first defined by Duchamp's "Fountain" to the current total embrace of the form by Richard Prince. OCLC locates only two copies, at MoMA and SFMOMA. An incredibly rare survival.
Item nr. 167375