INTERNATIONAL PRINTING INK CORPORATION. Three Monographs on Color: Color Chemistry, Color as Light, and Color in Use. Three cardboards-bound volumes in cardboard slipcase. 3 vols, large 8vo, (2), 18; (2), 21; (2), 17, (11)pp, folding color plate with color wheel & 3 color stops, profusely illustrated in colour. Folio. New York: Research Laboratories of the International Printing Ink Corporation and, 1935
The first volume treats the simple organic chemistry of colour; the second the history of colour theories and the physiological effects of seeing different colours; the third, the use of colour in advertising and the proper employment of colour relationships.
Item nr. 165764