AUTOMOBILES. Chevrolet for 54. America's first choice car. [Dealer's showroom sample catalogue]. Two parts in one volume. 101,  pp. many of them large double-page fold-outs, some with mylar overlays. Over 200 colour illustrations, colour plates (some folding), text illustrations, diagrams, several mylar overlays, 1 paper-engineered illustration with shifter for the Powerglide automatic transmission; [bound with] 12 actual colour paint samples, backed in rubber comb-bound, side-by-side with 11 leaves on thick stock, 60 interior upholstery colour fabric samples in vinyl, patterned cloth. Oblong folio, 255 x 330 mm, bound in colour-lithograph illustrated boards, comb-bound, colour cover art of 4-door Bel Air Deluxe on front cover, rounded corners. Detroit: General Motors Corp., Chevrolet Motor Division, .
First Edition of this scarce Dealer's showroom sample catalogue for the 1954 Chevrolet passenger cars. These included the Bel Air, 150 and 210 models, the Bel Air Townsman Wagon, 210 & 150 Handyman wagons, and very popular Bel Air convertible. The 1954 Chevrolet included updates and changes to the grille which was now extended to the full width of the car with 5 teeth and elongated parking lights; a simpler taillight with surrounding chrome; new bumpers which extended around the fenders. The 1954 Deluxe Bel Airs featured standard fender skirs and a dagger-like clash of contrast paint on the rear fenders, with hardtops sporting two-tone cloth and vinyl upholstery. Optional equipment included power brakes, power seats, power front windows, and green-tinted E-Z-Eye glass. The 1954 was the last year of their strictly 6-cylinder 125 h.p. engine. A very nice copy with some minor wear.
Item nr. 155565